QR in Real Estate

Virtual tours, flyers, Facebook. These are marketing strategies that every Realtor discusses during listing presentations. But what makes you stand out from the competition? What do you have in your marketing arsenal that others don’t? This is where QR codes come in. By adding QR codes to your marketing materials you are increasing the exposure your property gets by utilizing an additional medium, the mobile world.

Not only is today’s society mobile, it is very self-service.  Have you been to a Walgreens or Home Deport lately? You will see five self-checkout lanes, with one clerk supervising. We are finding that people like to do things on their own schedule and, I’m sure you have noticed the same goes for home searches.  Buyers will do their own search online before they ever contact a Realtor, so why not give them the best chance to see your property?  Below are some examples of how our customers are integrating QR codes into their real estate marketing:

1) On ‘For Sale’ signs or riders

By putting a code on a sign in front of the property your buyers are basically prequalifying themselves.  If you link the QR code to a site with property images and a description the potential buyers can decide if they are interested in seeing the property, and will only contact you if they really are.

Another benefit of adding a QR code on a ‘For sale’ sign is providing instant information. You don’t have to worry about the interested buyer remembering the address, remembering your name or phone number, and then remembering to even go online later to look.  Now they can scan the code on the spot and receive the information they are looking for before they even walk away from the property. 

2) On business cards

Real estate is a business based on networking and referrals, so Realtors hand out a lot of business cards. You can have QR codes made that link to a mobile profile site about you with all of your active listings. By placing that code on your business card, every time you meet someone you can hand them all of your active listings. Or make a code that links to a video introduction of you and your business. You will make a real impression on someone by having an interactive business card.

3) On property flyers or flyer boxes

Have you ever run out of flyers at a property and had no idea? How many missed opportunities were there during that time?  By placing a QR code on the flyer box people can scan for the property information and you don’t have to worry about rushing over to refill the box.

The same code can be placed on the flyers themselves. Most agencies have flyers littering their windows with one of two photos and a phone number. How many phone calls or walk-ins do those flyers really generate? If a person could scan the code from one of the flyers, see more photos, share the listing with their spouse and have the agent’s information saved on their phone, they would be more likely to get a hold of them later.

Now is the time to integrate QR codes into your real estate marketing. The truth is you can put codes anywhere and everywhere. Stay ahead of your competition with state-of-the-art electronic marketing.

Article by qonnect.mobi, October 29, 2010                 **Every RETO tour comes with a QR Code!   We also sell QR stickers!